Domestic market: Dominated by municipal engineering, cultural‑tourism night‑time experiences, real‑estate and park projects. The overseas market falls into mature markets (Europe and North America) and emerging markets (Southeast Asia / Middle East / Africa), featuring substantial differences in demand, certification requirements and product parameters.
I. Domestic Market Development Trends in 2026
Stringent regulation of excessive lighting: shifting emphasis from pure “brightness” to high‑quality “light environment”. The state enforces light‑pollution control and prohibits meaningless dazzling colourful high‑intensity light. Projects give priority to low‑spill‑light, anti‑glare fixtures with high colour rendering index Ra≥70‑80. For cultural‑tourism projects, large‑area dynamic RGB running‑light effects are reduced, while static warm‑white light and partial immersive light‑and‑shadow effects are more widely adopted.
Intellectualization and maintainability become standard for engineering projects: individual lamp control via NB‑IoT / LoRa, fault reporting and remote dimming functions. Smart light poles integrate landscape lighting, surveillance cameras and environmental sensors. Modular quick‑disassembly structures (drivers and light sources can be replaced separately) cut later‑stage maintenance costs.
Rapid growth of solar‑powered landscape lights: widely deployed for off‑grid locations under rural revitalization initiatives and in parks. Lithium‑iron‑phosphate (LFP) batteries have become the mainstream for engineering use, phasing out Ni‑MH batteries. Price‑only competition fades; performance metrics including rainy‑day endurance and battery service life gain higher priority.
High proportion of custom non‑standard products: municipal and cultural‑tourism projects adopt large volumes of custom‑shaped landscape luminaires. Standard wall‑washers and floodlights serve for basic lighting. The market shows polarisation: cut‑throat price competition for low‑end engineering orders, whereas high‑end players deliver complete light‑and‑shadow solution packages.
Project characteristics amid fiscal pressure: long payment terms for municipal projects. Greater growth is seen in small‑scale projects, real‑estate auxiliary works and rural projects. Clients attach increasing importance to test reports, IP rating, lightning‑protection performance and light‑attenuation indicators.
II. Overseas Market Development Trends in 2026 (Three Segments)
① Europe (EU)
Driving forces: energy‑efficiency regulations, carbon‑emission targets and retrofit of existing stock. New‑build projects are mandated for intelligent network connectivity under the new EPBD regulation (DALI / Matter protocols).
Preferences: minimalist appearance, fewer fancy RGB effects and more monochrome warm‑white light. Strict requirements for environmental compliance including RoHS, WEEE recycling and photobiological safety. Low‑voltage 12‑24 V garden landscape lights enjoy great popularity.
Pain points: numerous certifications lead to high compliance costs; stringent requirements for EMC, surge protection and standby power consumption.
② North America (USA, Canada)
Driving forces: private villa yards and commercial real‑estate renovations. Large‑scale DIY market; professional landscape contractor channels hold strong influence.
Preferences: mainly 12 V low‑voltage systems, minimalist American‑style aesthetics; high sales volume for solar garden lights. UL / ETL certification is a mandatory access requirement for retail chains.
Features: limited volume of engineering projects; high share of residential‑decoration market.
③ Emerging Markets: Southeast Asia / Middle East / Africa
Highest growth rate driven by infrastructure construction. Solar landscape lights represent the top‑selling product. Unstable power grids in many regions make solar solutions the first choice.
‑ Middle East: numerous landmark cultural‑tourism projects under high‑temperature conditions; requirements for high‑temperature resistance and salt‑spray resistance; preference for dynamic RGB colour effects. ‑ Southeast Asia: high‑temperature and high‑humidity climate, demanding superior waterproof sealing; cost‑performance is prioritised with high price sensitivity. ‑ Africa: dominated by basic solar‑powered lighting needs; low demand for smart functions; simple light‑control and time‑control functions are sufficient.
